Press and Agents - Tourism in Vitoria-Gasteiz

Smart Tourism Destination (DTI)

Vitoria-Gasteiz is part of the Smart Tourism Destination Network, a management model shared with other municipalities in Spain and internationally. The model is based on the monitoring of 261 indicators linked to five pillars: governance, innovation, technology, sustainability, and accessibility.

With the coordination of the State Society for the Management of Information and Tourism Technologies (SEGITTUR), under the Secretariat of State for Tourism, and with the collaboration of the Basque Tourism Agency (Basquetour), Vitoria-Gasteiz achieved the Smart Tourism Destination designation in 2025, after exceeding 80% compliance with the methodology requirements.

Before becoming a full DTI, Vitoria-Gasteiz obtained certification as an Adhered DTI-Smart Tourism Destination in 2020 and 2023, following separate diagnostic processes and DTI action plans.

Tourism Board

The Tourism Board is made up of regional entities and institutions and representatives from the private sphere of the local tourism sector.
More information on the Tourism Board

Strategic Plans

The strategic plans outline the roadmaps for Vitoria-Gasteiz's leisure tourism and MICE tourism policy for the coming years. This is a shared and participatory effort with the tourism sector, both public and private.

In June 2025, the contract for the diagnostic, design, and drafting of the following plans was awarded in lots through an open procedure:

• Vitoria-Gasteiz Strategic Tourism Plan 2025-2030: CastroConsulting Business Strategy, S.L. will be responsible for the work, with a five-month execution period.
• MICE Strategic Plan 2025-2027: Grupo Empresarial Inmark, S.A. will be responsible for its preparation, with a three-month execution period.

Services for environmental sustainability in the tourism sector

The tourism sector has various tools and support services at its disposal to achieve better results in terms of environmental sustainability and economic profitability: advice on the circular economy, energy savings, and Biosphere Responsible Tourism certification.

More information on services for environmental sustainability

Green Tourist Card

This program, promoted by the Vitoria-Gasteiz City Council and the Provincial Council of Álava, is an initiative to promote tourism in our region and promote the local tourist offering, in which companies and establishments in Álava can participate.

More information about the Green Tourist Card